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Privacy Policy

1. Introduction

Apex Intel ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our intelligence platform, including our website and services.

Data Controller: Gingerwink AI Labs Ltd, registered in England.

2. Information We Collect

We collect information in the following ways:

  • Account Information: Name, email, password, company, website, and role
  • Intelligence Data: Information you provide about organisations, individuals, or threats you wish to monitor
  • Usage Data: Pages visited, features used, time spent, IP address, browser type, and device information
  • Communication Data: Emails, consultation requests, support inquiries, and feedback
  • Payment Information: Billing address and payment method (processed securely via Stripe; we do not store card details)

3. How We Use Your Data

  • • To provide and improve the intelligence platform
  • • To process subscriptions and handle payments
  • • To send account updates and security alerts
  • • To respond to your inquiries and support requests
  • • To conduct analytics and monitor service usage
  • • To comply with legal and regulatory obligations
  • • To prevent fraud and protect platform security

4. Data Security

We implement industry-standard security measures to protect your data:

  • • End-to-end HTTPS/TLS encryption in transit
  • • AES-256 encryption for data at rest
  • • Regular third-party security audits
  • • Secure password hashing and storage
  • • Access controls and role-based permissions
  • • 24/7 monitoring and intrusion detection

5. Data Retention

  • Account Data: Retained for the duration of your account. Deleted within 30 days of account closure.
  • Intelligence Data: Retained as long as you maintain a subscription. Securely deleted after account termination.
  • Activity Logs: Retained for 12 months for security and compliance purposes.
  • Payment Records: Retained for 7 years as required by UK tax law.

6. Your GDPR Rights (EU & UK Users)

If you are located in the EU or UK, you have the following rights under GDPR:

  • • Right of Access: Request a copy of your personal data
  • • Right to Rectification: Correct inaccurate data
  • • Right to Erasure: Request deletion of your data (subject to legal holds)
  • • Right to Restrict Processing: Limit how we use your data
  • • Right to Data Portability: Receive your data in a portable format
  • • Right to Object: Opt out of certain processing activities
  • • Right to Lodge a Complaint: File a complaint with your local data protection authority

To exercise any of these rights, email us at privacy@apexintel.ai with proof of identity.

7. International Data Transfers

Your data is primarily stored in the UK and EU (Frankfurt, Germany). If transfers occur outside the EEA, we rely on Standard Contractual Clauses (SCCs) and other approved legal mechanisms to ensure adequate protection under GDPR.

8. Third-Party Disclosures

We do not sell your data. We only share data with trusted partners when necessary:

  • • Payment processors (Stripe) for billing
  • • Cloud infrastructure providers for data storage and security
  • • Law enforcement, only when legally required by court order

9. Cookies & Tracking

We use minimal cookies:

  • Session Cookies: Maintain authentication and security
  • Preference Cookies: Remember your settings and language

We do not use third-party tracking or advertising cookies. You can disable cookies in your browser settings, but some features may not function properly.

10. Contact Us

If you have questions about this Privacy Policy or our data practices:

Email: privacy@apexintel.ai
Address: Gingerwink AI Labs Ltd, London, UK
Response Time: We will respond to all data subject requests within 30 days.

Last updated: March 2026. We may update this policy to reflect changes in our practices or legal requirements. We will notify you of material changes via email.