Apex Intel - Starter
Define your story.
For founders just getting started.
Get a complete narrative strategy report, positioning clarity, and content roadmap. Perfect for founders who haven't yet built their public brand. DIY or use it to brief your team.
The Founder Problem
You know your product. You don't know your story.
You've built something. You know the problem you solve. But when it comes to telling your story - your positioning, your narrative, your "why" - you're making it up as you go.
You can hire an expensive agency. Or you can get strategic clarity for £49/mo. This is for founders who want the latter.
1/5th the cost of a brand consultant day rate.
Not weeks. Get clarity fast.
Use it with your team, investors, or media.
What Starter Includes
Everything to define your story.
Full Narrative Report
AI-generated strategic narrative covering headline, bio, pitch, key beats, and media positioning.
Your foundational thought leadership story - in one document.
Media Assessment
Analysis of what you're currently known for and what you should be known for.
Identify the gap between perception and reality.
Content Calendar
30-day LinkedIn and content ideas tied directly to your narrative pillars.
Know exactly what to post and why.
Op-Ed Ideas
Three ready-to-pitch opinion piece ideas for target publications.
Paths to major media without the agency spend.
PDF & Word Export
Download everything as polished, branded documents to share with your team.
Professional deliverables. Ready to use.
5 AI Refinements/Month
Refine your narrative, tweak your bio, rework your pitch - 5 times per month.
Iterate your positioning without starting over.
Who Starter Is For
Founders at the start of their public journey.
Just Starting Your Founder Journey
You've launched but nobody knows you exist. Get strategic clarity on who you are and what you stand for.
Transitioning to a Public Founder Role
Moving from CTO to CEO or founder to public face of the company. Build your executive brand.
Preparing for Your First Major Interview
Get clarity on your narrative before you talk to major media. Know your story.
Building LinkedIn Authority
Move beyond random posts to a coherent narrative. Post with purpose and consistency.
Founder Looking to Stay Lean
You don't need (or can't afford) a full PR agency. DIY your narrative strategy.
Common Questions
Before you get started.
Apex Intel Starter - £49/mo
Start with clarity. Build from there.
Get your narrative strategy in 48 hours. No commitment. 7-day free trial included.
Start Free Trial7-day free trial. No credit card required.